Introduction
This Privacy Policy explains how pillowchoices.com, an affiliate-supported review and comparison site, collects, uses, and shares information. The site is operated by EmptyHorizon LLC. It applies to information collected through the website, including pages that may link to merchants, advertising platforms, or affiliate partners. Because the site relies on third-party services, some data handling may occur outside the direct control of the site operator, and individual experiences may differ.
By using this website, visitors acknowledge that information practices described here may change from time to time. When updates are made, the revised policy will appear on this page.
Information We Collect
The site may collect information that visitors provide directly, as well as technical data generated automatically. This can include:
- Contact form submissions, such as name, email address, message content, and any other details a visitor chooses to send.
- Cookies and similar identifiers used for analytics and advertising measurement.
- Ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when a visitor arrives from a tracked ad or promotion.
- Referrer information showing the page or source that led a visitor to the site.
- Device and browser information, including IP address, browser type, operating system, and general device settings.
Some of this information may be collected automatically through scripts, tags, or hosting logs. Not every visitor will generate the same data, and results vary based on browser settings, device behavior, and consent choices.
How We Use Information
Information collected on the site may be used to operate and improve content, measure site performance, and understand how visitors interact with pages. The data may also support conversion tracking, which helps evaluate whether visitors click through to partner offers.
Contact form submissions are used to respond to inquiries, requests, or other messages sent to the site. In some cases, information may be used to maintain security, prevent abuse, and troubleshoot technical issues. These uses may not always produce the same outcomes, and individual experiences may differ.
Third Parties
The site may share or disclose information with service providers and partners that help run the website or support advertising and affiliate operations. These third parties may include:
- Google Ads, for advertising measurement and campaign attribution.
- Microsoft Ads, for advertising measurement and campaign attribution.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, which may track referrals and conversions.
- The hosting provider that stores and serves website content and logs.
- The email provider that transmits and stores contact form messages.
Each third party may have its own privacy practices and data retention rules. The site does not assume full control over how those services process information, and visitors should review the relevant provider policies where appropriate.
Cookies & Similar Technologies
Cookies, pixels, tags, and similar technologies may be used to remember preferences, measure traffic, and support advertising attribution. These tools can help the site understand which pages are viewed and whether a visit led to an affiliate click or ad conversion.
Visitors may be able to control cookies through browser settings or platform-level consent tools. Blocking or deleting cookies may affect functionality and can reduce the accuracy of analytics or conversion tracking. Some features may not work as intended if these technologies are disabled.
Your Rights
Depending on where a visitor lives, privacy laws such as the GDPR or CCPA may provide rights to access, delete, or correct certain personal information. Visitors may also have the right to opt out of targeted advertising or certain data sharing practices.
Requests are handled on a case-by-case basis and may require verification of identity before a response is provided. Some rights may not apply in every situation, and the available remedies can vary based on the nature of the request, applicable law, and the data involved.
Data Retention
The site retains personal information only as long as reasonably necessary for the purposes described in this policy, including analytics, troubleshooting, legal compliance, dispute resolution, and recordkeeping. Retention periods may differ depending on the type of data and the service handling it.
Because third-party platforms may keep their own logs or records, deletion from the site’s systems may not remove data already stored by another provider. Retention practices can change, and the exact timing may vary based on operational needs and legal obligations.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or other concerns, contact support@emptyhorizon.com. Requests may also be sent by mail to:
EmptyHorizon LLC
8401 Mayland Dr Ste A
Richmond Va 23294
When contacting the site, please include enough detail to identify the request. Response times may vary, and some requests may require additional information before they can be processed.